The creation of apprenticeships, training opportunities, and jobs for local people during the construction phase and through the wider supply chain. These opportunities will be secured via a local labour agreement should planning permission be granted for the proposed development.

Construction workers and residents will generate expenditure in the local economy, including spending in the nearby shops and services in the town centre.

Important contribution towards meeting the identified need for housing in Wirral.

Provide high-quality open spaces that encourage social interaction, support people’s health and wellbeing, maximise opportunities to provide a net gain in biodiversity, and create a pleasant environment in which to live and visit.

Create a standout residential-led development that will improve the appearance of this underutilised site and create a place where existing and future residents feel safe.

Improve connectivity by providing attractive pedestrian routes to the waterfront through to Woodside and beyond.

Provide services and amenities that support the needs of existing and future residents.